KWINK and the Persuasive Beauty of Abbreviations

I have been reading Brian Tracy books for a long time.

And he often mentioned zero-based thinking, where you re-evaluate activities you’re doing, based on if you had to do them again, whether you would still do them.

He always prefaced the question with “Knowing what I now know”

I see that he has recently called this “KWINK analysis”. KWINK standing for “Knowing what I now know”.

Ask yourself this:

Which sounds better:

– Ask yourself “Knowing what I now know?”

– Conduct a KWINK analysis.

Creating the abbreviation makes the same concept sound more credible, well-accepted and effective.


Well why do people abbreviate things? Because they use them a lot, and they need something that is short and easy to say.

We tend to abbreviate things that are well-used.

If ICU doctors had to keep saying “Intensive Care Unit” each time, it would be quite onerous. So they abbreviate.

The abbreviation implies that the term has been used a lot, hence it must be useful.

So while “knowing what I now know” is interesting and useful. KWINK makes it sounds like so many people have found this concept useful, that they had to turn it into an abbreviation.