This blog post details a concept store that has no connection to Amazon .. currently.
You may have read that online retailer Amazon is trialing physical bookstores.
But I think there is a different path to try.
I want to talk about an idea of mine, which could really revolutionize bookstores.
I call it the Amazon Book Cafe.
Welcome to the Amazon Book Cafe
The Amazon Book Cafe is just like any other cafe, but with one crucial difference.
*These artist’s impressions were commissioned by me and have no connection to Amazon.
Notice that at each table, there is a device that is attached to the table or wall and belongs to the store.
This is a Kindle e-reading device. But a very special type of Kindle.
With this Kindle:
With the Kindle in this store, you can browse entire books for free
Better than a regular bookstore
The point here, is that you get two benefits:
1. You can look through an entire book, exactly like you can in a physical bookstore. This will tend to increase the likelihood of purchases.
2. Unlike a regular bookstore which is restricted in its inventory by physical space limitations, because we are dealing with e-books the range of books available is exponentially greater.
When you’re in the cafe using the device, you have access to every e-book on Amazon.com
The Amazon Book Cafe Experience
The Amazon cafe will have a full cafe offering, at prices comparable to Starbucks.
This will mean that the food and drink operation will have the potential to be profitable on its own.
But combine it with the bookstore aspect, and now you’re really talking.
The advantages over a regular bookstore are:
Some other points to note:
This cafe is for “the readers”
There is also the potential to stock a very limited collection of physical books (as seen in the back right of the store in the artist’s impression) but these would be high margin collector’s item-type books.
I think this is a revolutionary (not to mention lucrative) idea for Amazon to pursue. Perhaps it might be good to trial a concept store in London first? 🙂
So what do you think?
Is the Amazon Book Cafe somewhere you would be keen to visit?
Could you see one appearing at your local mall?
Let me know in the comments.